The Training Series
Every Series. Every Skill. One Dojo.
The Full Auto Dojo Library — invest in the one you need, or become a Dojo Member and unlock them all.
Become a Dojo Member
Unlimited access to every Training Series: Current & Future
The whole library. For less than one course.
Every Training Series, unlocked the moment you join.
Plus every new one, the day it drops.
The store doesn't wait for you to finish one course before it hands you the next problem. Dojo Members don't pick and choose — they get the whole library, always current, for less than the price of a single course most months.
Every series course on this page, included
New series added as they're released — no extra charge
Cancel anytime — no contract, no penalty
Plus, you get...
Quick Hits 2-3x a week — one skill, five minutes, easy to implement right away
Every past Quick Hits episode, in one place
The Monthly Dojo Drop — scripts, actions, follow-ups to move the needle
Weekly blog, sent to your inbox
A room full of automotive pros who sell with integrity and still lead the board
Priority access to new training, resources, programs and more — before the public waitlist
Most Flexible
$47
per month
SAVE 2 Months FREE
$470
per year
Cancel anytime. No contract.
Programs, like Sales Master, are not included with the Membership, only Training Series. Programs are available separately.
The Library
The Training Series Library
Listed in recommended order. Start at the Foundation and work the path — or jump to what the dealership is throwing at you this week.
Prefer to buy one at a time? Every training below is also available individually.
Carnegie Principles
$87
Dale Carnegie's principles, translated into strategies and word-for-word dealership scripts on creating connection, active listening, and creating influence.
2026 Top 10 Sales Challenges
$47
Affordability, AI-armed customers, trust and skepticism, EV confusion — the real friction points killing deals this year, one per session.
Wheel of Life
$47
You can't sell from an empty tank. A personal inventory across the eight areas of your life that, when effectively balanced, create high levels of success and overall life satisfaction ...and a plan to close the gaps.
The Lead Is Your Paycheck
$47
Complete internet lead strategies that convert: speed, follow-up, the VIP phone close and the belief behind it all.
Wired to Win
$87
You're not managing behavior. You're managing biology. The ten brain regions and four chemicals behind every habit, every no, and every win — on the floor and at home.
Success Leaves Clues
Blame Ends At Skill. Growth Demands Discomfort. The patterns behind consultants who win — and how to build them into your own game.
The Foundation: 14 Value-Building Scripts
The scripts that start it all: the Greeting Kata, the Never-Ever List, the Four Pillars of Value, and closing with dignity. This is the Dojo mindset, script by script.
Sharpening the Floor
The advanced moves — language precision, the Triage Close, Payment Framing, the Referral Close and the questions that separate top performers from everyone else.
Modern Moments
EV charging conversations, turning service into referrals, and Silent Sales — reading the room without saying a word.
The Three Pillars
Professional Skill, Personal Health, and Financial Guardrails — the three things that have to hold for a career in sales to last.
Excellence across Sales, Service, Parts and Leadership — built on the discipline, respect and mastery of the dojo.
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