Enter the Dojo
Four disciplines, one standard of excellence. Every program is a step on the belt-ranked path — from your first Quick Hit to the Black Belt ceremony.
Find the path that's
right for you.
The Programs
What changes when you walk the path
Start with Sales Master today. Service Master, Parts Master and Sensei are on the way.
SALES MASTER
The flagship. Master a customer-centric sales process, communication and the mindset that turns good months into a way of being.
Service Master
For service advisors: a customer-centric service process, time management and the communication that elevates every visit.
Parts Master
For parts professionals: precision, organization, communication and the operational excellence that keeps the whole store moving.
Sensei
Leadership development for managers — culture, consistency and the higher-level skills that build a world-class team.
Full Course Enrollment
What you get inside the Dojo
Individual modules are available on their own — but full enrollment unlocks the belt system, the community and the live coaching that make it stick.
On-demand process training
The full customer-centric sales, service, parts and leadership skills, broken into weekly modules you can revisit any time.
Weekly live group coaching
A live call every week with Frankie — questions answered, momentum kept, mindset sharpened.
Private community
A members-only group for accountability, support and connection with people on the same path.
24/7 AI Coach
Unlimited coaching and feedback the moment you need it — a coach in your corner, around the clock.
Belt advancement system
Earn belts on real-world Sales, Productivity & CSI milestones, all the way to the Black Belt ceremony.
Ongoing long-term support
Development doesn't stop at week four. Stay sharp with continued resources and community.
The Belt System
The path runs white to black
Every student begins at white belt and advances through real performance. Tap a belt to see what it means — and how you earn it.
How You Earn It
How Advancement Works
A weekly rhythm, a monthly climb
Mastery isn't a moment — it's a practice you repeat until it becomes who you are.
Learn the process
Each week unlocks new training: Day 1 covers the core process; Days 2–4 build soft skills, mindset and practical reps.
Show up live
Day 5 is a live group coaching call with Frankie. You bring the questions; she brings the coaching.
Report & advance
Submit your numbers and CSI by the 5th of each month. Hit the thresholds, earn the next belt.
Meet Frankie
Three decades on the floor. One mission.
Frankie Marrow has spent nearly thirty years transforming the trajectory of automotive professionals — from the showroom to the service lane to the executive suite.
Known for straight-talk, high-integrity coaching and mindset-first methodology, she isn't just building better salespeople. She's reshaping the industry — one disciplined professional at a time.
Your Turning Point
Step onto the mat.
Whether your path leads to Sales, Service, Parts, or Leadership — every journey begins with a single step. The belt-ranked path is open.
Excellence across Sales, Service, Parts and Leadership — built on the discipline, respect, and mastery of the dojo.
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