Auto Dojo™ — The Path to Excellence
Stop Trying to Hard Close the Sale.
Start Being the Trusted Advisor.
Serve First to Sell More.
Auto Dojo is the 4-week live training program for sales consultants who want to master the process, earn the trust and build a career they're proud of.
THIS PROGRAM IS NOT FOR EVERYONE
The Dojo Has a Code.
If you're looking for tricks to push people into cars they can't afford, scripts to manipulate customers past their objections or shortcuts to hit your number at any cost — this is not the place for you.
Auto Dojo is built for a specific kind of sales consultant: one who wants to win and can look their family in the eye at the end of the day feeling good about how they did it.
The goal of this program isn't just to make you a better closer. It's to make you someone customers trust, remember, and send their friends to.
We call that the Ethical Warrior. It is the highest designation in the Dojo. And it is earned — not given.
The Ethical Warrior sells more. Not despite their values. Because of them.
THE REAL PROBLEM
Great Salespeople Aren't Born. They're Built.
Nobody sat you down and walked you through what actually happens between 'hello' and 'here are your keys.' You were thrown on the floor, told to shadow someone for a week and expected to figure it out.
So you did what everyone does. You copied the guy who seemed to be closing deals. You learned to talk fast, smile wide and hope the customer didn't leave before you could get them to a manager.
Some months it works. Most months it doesn't. And you can't always explain why.
The more leads you follow up on, the greater number of appointments you will make. The more cars you will sell. It's simple math — based on the principle of compounding.
That's the difference between consultants who sell 8 cars a month and ones who sell 20+. It's not talent. It's not luck. It's process — executed with consistency, confidence and genuine care for the person sitting across from you.
Right now, you're running a different process every single time. Some steps you skip because you don't see the point. Some steps you skip because you're nervous. Some steps you've never even heard of.
That ends here.
A DIFFERENT WAY
The Automotive Industry Has a Training Problem. Auto Dojo Is the Answer.
Most dealership training consists of someone who sells a lot of cars telling you what to do — without explaining why, without showing you how and without following up to see if it's working. The result? Consultants who rely on pressure instead of process. Customers who feel sold instead of served. Turnover rates of 65–75% industrywide. A reputation that makes your job harder every single day.
Auto Dojo is built on a different belief: the best salespeople don't close customers — they serve them so well the customer closes themselves.
That is not idealism. That is the exact strategy that builds referral books, earns raving CSI scores and turns a $40K job into a $100K+ career.
This program was built over 30+ years of live dealership training, refined in real showrooms with real consultants facing real objections — then engineered into a 4-week system you can execute starting Monday.
THE 4-WEEK STRUCTURE
What You'll Learn
Week by Week
Each Sunday, your week's content drops. Monday you go deep on process. Days 2–4 build the mindset, communication skills and product knowledge around it. Friday, you come to the live coaching call and put it all together.
Week One
The Foundation
Pre-Appointment Best Practices. Meet & Greet. Needs Assessment. You'll never skip the warm-up again — because you'll finally understand why it makes or breaks every deal that follows
Week Two
The Presentation
Vehicle Presentation. Test Drive mastery. Feature/Function/Benefit selling. How to use storytelling to make a car feel inevitable — and how to use the test drive to close the deal before you ever sit down at a desk.
Week Three
The Close
Negotiation. Objection handling. F&I transition. Delivery. Follow-Up. The steps most consultants rush or skip — which is exactly why most deals fall apart in the final hour. And how to create a consistent long-term customer pipeline with just a few touchpoints each day.
Week Four
The Attack Plan
You review your patterns, eliminate your biggest barrier to success, build your personal action plan and commit to advancing toward your next belt. This is the week that separates people who complete training from people who change careers.
Every week ends with a live 1-hour Zoom coaching call with Frankie — where you share what you implemented, what you're struggling with and get real answers in real time. Not a webinar. A coaching call.
THE BELT SYSTEM
Training Ends. Mastery Doesn't.
Most training programs end when the content ends. Auto Dojo is built on a belt progression system — the same framework every true dojo uses — where advancement is earned through real-world performance, not just watching videos.
You start here →
Complete 4 weeks →
You start as a White Belt. Complete the 4-week program and earn your Yellow Belt. Each advancement from there is recognized publicly — by your manager, in front of your team. Because recognition drives results. Always has.
The goal? The Black Belt designation — and the title that comes with it: The Ethical Warrior.
EVERYTHING INCLUDED
One Investment.
Everything You Need.
4 Weeks of Core Training
Weekly content released each Sunday. Day 1 is deep-dive process. Days 2–4 are mindset, communication and skill-building material. Delivered via your Members Portal Course — watch on your schedule, revisit anytime.
4 Live Coaching Calls with Frankie
Every Friday, a 1-hour live Zoom. Real questions. Real answers. Real accountability. This is where the material becomes muscle memory.
The Full Auto Dojo Workbook
The physical companion to every session — with exercises, scripts, frameworks and reflection prompts built to make the training stick beyond the screen.
Belt Progression System
You start as a White Belt and earn your Yellow Belt upon completing the 4-week program. Physical belts ship as you advance in both sales numbers AND CSI — publicly recognized by your manager in your dealership.
Private Community Access
Connect with other consultants on the same journey. Share wins. Get support. Access extra tips from Frankie throughout the program. You're not doing this alone.
Personal AI Coach Access
Between coaching calls, your AI coach is available to help you prepare, practice, and troubleshoot — so you're never stuck waiting for the next Friday call.
Auto Dojo Quick Hits — 3x Weekly
Sales tips delivered to your inbox three times a week. Short, actionable, and built to keep your skills sharp between coaching calls.
Monthly Auto Dojo Drop Card
A monthly activity card with exercises to increase awareness, sharpen skills, and move you closer to becoming a true Ethical Warrior.
Auto Dojo Sales Master — The Book
A physical copy of Frankie Marrow's Auto Dojo Sales Master ships to you as part of your enrollment. The companion to everything you'll learn inside the program.
Full Quick Hit Series + Workbooks
Access to the complete Quick Hit Series and accompanying workbooks for the full duration of your program enrollment.
YOUR SENSEI
Frankie Marrow
Founder & CEO, Auto Dojo™ | 30+ Years in Automotive Training
After starting her professional career in Sales herself in the early ‘90’s, Frankie Marrow has spent three decades on the inside of thousands of automotive dealerships — not in a consulting office, not behind a textbook, but on the floor, in the showroom, in the training room, working with real consultants on real deals in real time.
The Auto Dojo Sales Master program is not theory. It is the distillation of 30 years of what actually works — in the most challenging selling environment that exists: a car dealership, on a busy Saturday, with a customer who already distrusts you before you say hello.
Frankie has watched consultants who were ready to quit become top performers. She has seen dealerships transform their culture from toxic to thriving. And she has built this program specifically to bring that transformation to people who never had a coach in their corner before.
"It is my sincere hope that I can accompany you and your sales team to greater success. I look forward to seeing you inside the Dojo."
Frankie Marrow
THE VOICE OF THE CUSTOMER
This Is Why the Process Matters.
These are real buyers describing their best — and worst — car-buying experiences. Read them the way a student reads them: as a map of exactly where you win or lose the sale.
" He asked how my Dad was doing, what I was doing for the holidays. He earned my business because he cared about ME, not just another sale. "
— Anne, Car Buyer
" There was a clear flat price. No negotiation. Quick, easy, and managed my expectations. "
— Jeanine, Car Buyer
" Don't stereotype me. Don't try to sell me something that doesn't fit. Be honest. Don't make me wait. "
— Jacinta, Car Buyer
Every one of those outcomes — the raving fan, the easy close, the trust — is a skill. It is a process. It is teachable. That is what Auto Dojo teaches.
HONEST ANSWERS
Questions You're Probably Asking
What if it doesn't work for me?
This program was built on 30 years of in-dealership training that has worked across markets, brands and personality types. The process works when you work it. The weekly coaching calls exist precisely so you don't fall through the cracks — Frankie is there every Friday to course-correct in real time.
Will I earn my $997 investment back?
One additional car sold per month covers this investment many times over. The question isn't whether it's worth it. The question is how long you're willing to leave that money on the table.
Can I really stay committed for 4 weeks?
The program is designed for real life on a dealership floor. Content drops every Sunday — you consume it at your pace throughout the week. The Friday coaching call is your accountability check. It is built for people who don't have time to waste.
INVESTMENT
One Decision.
Four Weeks. The Rest Is Yours.
ENROLL NOW
$997
One-time enrollment — no recurring fees
4 weeks of core sales process training (Kajabi)
4 live 1-hour group coaching calls with Frankie
Full Auto Dojo Workbook (physical + digital)
White Belt to start + Yellow Belt earned upon completion
Access to the full belt progression system
Private Auto Dojo community access
Personal AI Coach access
Lifetime access to rewatch content
Auto Dojo Quick Hits — sales tips 3x/week
Monthly Auto Dojo Drop Card
Physical copy of Auto Dojo Sales Master by Frankie Marrow
Access to all Quick Hit Series + workbooks (duration of program only)
Sales Managers: Register Your Team, Recover Your Cost
For every 3 team members you enroll, Frankie will refund one enrollment fee — starting with yours. Register each participant under their own name and email to qualify for belt progression and the group refund. Be sure to put YOUR name in the referral field. Contact Frankie directly to discuss a full-day in-store training option for larger teams.
THE PATH FORWARD
You Could Keep Doing What You've Been Doing. Or You Could Step onto the Mat.
The people who sell 20+ cars a month aren't more talented than you. They have a better process, a stronger mindset and someone in their corner who taught them both. That's what the Dojo is for.
Excellence across Sales, Service, Parts and Leadership — built on the discipline, respect and mastery of the dojo.
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